A Red Dot for the Polish bathroom and a shower enclosure „in every dimension” — personalisation at New Trendy
An award only gains value once it reaches the offer, and personalisation only once the materials keep pace with it. New Trendy shows both sides of the same premium game.
NEW TRENDY, a Polish bathroom fittings manufacturer operating since 2006, builds its premium position on two pillars: award-winning design and deep personalisation. Both are sales assets — and both present the company with the same organisational challenge.
An award as an argument, not a poster
The brand has solid design accolades to its name. The Eventa Black Chrome shower cubicle was among the Polish bathroom products awarded Red Dot 2024 — one of the world's most recognised design distinctions. New Trendy also points to its presence in business rankings such as the Forbes Diamond and Gazele Biznesu. For a premium manufacturer, however, an award only gains value once it reaches the offer and the project — as a concrete argument in a sales conversation, not a certificate put away after a trade fair.
'Any dimension'
The brand's driving force is personalisation. The 'any dimension' configurator lets customers order a cubicle tailored to a specific space — the cubicle adapts to the bathroom, not the other way round. Great from the customer's point of view, demanding from the organisation's: every series multiplied by finishes and dimensions means separate visualisations, product sheets and specifications that a sales rep must have on hand in the current version.
On top of that comes export and commercial project support, meaning multiple language versions of spec sheets, certificates and price lists. For us at Method Press, New Trendy is an example of how, in premium, 'made to measure' applies not only to the product but to the whole layer of materials around it — and the richer the personalisation, the greater the value of a single, well-organised source that sales staff and designers can rely on.
Editorial material by Method Press based on public NEW TRENDY materials and trade publications (designbiznes.pl — Red Dot 2024; ryneklazienek.pl — configurator). The scope of accolades (Forbes Diamond, Gazele Biznesu) and product data are as reported by the manufacturer and the cited media outlets and may be subject to change.
