A premium showroom that communicates like an interiors magazine — Maxfliz

MAX-FLIZ is a Kraków-based chain of premium interior fit-out showrooms — tiles, ceramics, fittings and furniture — with locations in Kraków, Warsaw, Katowice and Wrocław. But what makes the company an interesting case for Method Press is not its range, but its way of communicating: Maxfliz operates more like an interior design editorial team than a shop.

Trend as a funnel

The company regularly publishes trend content. In 2026 this includes a round-up of five seasonal styles — from 'quiet luxury' to rustic elegance — a ranking naming travertine tiles as the season's bestseller, and coverage of the Cersaie trade fair summarising bathroom design directions. This content is not an end in itself: it builds the showroom's position as a curator who advises what to choose — and naturally leads the client to the service.

This, however, is only the first layer. Beneath the trend content, Maxfliz is building a service: the 'Turnkey Apartment', along with an Architect's Zone and a developer division for partners — materials as a guided system, not standalone products. We explore this thread further ina separate article.

For us at Method Press, Maxfliz is an example of a premium showroom that communicates like an interior design outlet — and trend content here is the most effective, cheapest funnel into the service.