Ready CAD files instead of a PDF catalogue — how Stargres gets into the project

Stargres' most interesting move happens beyond the tile itself. The manufacturer feeds design software with ready-made models — its product base has been integrated into, among others, CAD Projekt K&A. In practice, this means the material can be dropped into an interior or facade project without hunting for data across PDF catalogues. It is a seemingly technical detail that genuinely decides whose porcelain stoneware ends up in the specification.

The language spoken to architects

You don't speak to a designer with a lifestyle photo, but with a parameter. Stargres' technical sheets carry the data that matters in the design segment: slip-resistance classes from R9 to R12, low water absorption and frost resistance, plus dedicated outdoor lines STAR 2.0 and STAR 3.0 — thicker slabs for terraces and high-load zones. It is the language of specification, where compliance with project requirements decides, not the pattern itself.

Specification as a sales channel

The mechanism is simple: an architect specifies what is available and up to date at the moment of design. A manufacturer whose CAD/BIM files, technical sheets and renders are close at hand wins over one with the prettiest but static catalogue. With a portfolio spanning dozens of collections and formats, keeping this up to date is a genuine organisational challenge — and, at the same time, a genuine advantage.

At Method Press, we see Stargres as a model example of a manufacturer where value emerges at the intersection of the product and its data. One organised, up-to-date source of files and parameters for architects and sales reps is the difference between a material that makes it into the project and one that gets lost among scattered PDFs.